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Casa Mamanguá

A refuge between the forest and the tide

Casa Mamanguá sits where the Atlantic Forest runs down to the still water of the bay — one of the few in Brazil ringed by preserved forest on both sides. You arrive by boat, and the only sound left is the wind in the palms.

Year
2026
Role
  • Identity
  • Website
  • Brand book
  • Social media refresh
Casa Mamanguá website home, with the bay behind it.

The idea

It is an unhurried place. No cars, no forced signal, nothing in excess. The brand translates that simplicity: a house that does not compete with the landscape, but quietly frames the rock, the forest and the sea.

01

Building the logo

The mark is the rocky peak that guards the mouth of Saco do Mamanguá, flanked by palms and resting on the horizon line — the same view you get arriving by boat. Below it, the name in small caps with generous letter spacing, reinforcing the sense of calm and openness.

Brand book spread showing the logo construction and its clear space.

02

The mark in motion

The logo draws itself: the line starts at the peak, runs down the slopes and settles on the horizon, and only then does the name appear. The animation opens the site and closes the brand videos.

03

Versions

Four versions to hold contrast on any background, plus the isolated symbol for small sizes and the profile avatar. Green is the preferred version; the others exist for specific contexts, such as laser engraving and textured backgrounds.

Four logo versions — primary, light and two monochrome — plus the isolated symbol and the avatar.

04

Palette

Colours taken from the landscape itself: the dense green of the forest, the pale sand of the beach and the aquamarine of the still bay. Forest green leads; aquamarine appears only in links and highlights.

Five-colour palette with hex codes: forest green, pale sand, aquamarine, golden sand and graphite.

05

Type

Fraunces carries headlines and standout lines — it holds the same handmade character as the logo. Inter organises body copy, practical information and the site interface, keeping the reading clear at any size.

Type spread showing the Fraunces and Inter alphabets and their uses.

06

In practice

Instagram profile, business card, entrance sign and amenities tag — the pieces a guest actually meets, from first contact to arrival.

Brand applications: Instagram profile, business card, entrance sign and amenities tag.

07

Objects and linen

The brand applied to what stays with the guest: beach bag, towel and bed linen.

Brand applied to a beach bag, towel and bed linen.

08

Social media refresh

The profile rebuilt under the new identity, alternating landscape, symbol and blocks of solid colour — a rhythm that holds as the feed grows.

Casa Mamanguá Instagram feed rebuilt with the new identity.

09

The website

A single page, built for someone who had already decided to disconnect before clicking «book». WhatsApp stays within reach, and every section sells the experience before the nightly rate.

Inner section of the site, with the invitation to slow down.
A house that does not compete with the landscape — it simply frames it.
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